Military Pointe
Client: Self-initiated
Disciplines: Visual Identity, Branding
Industry: Athleticism & Fitness
Military Pointe is an idea of a sports brand aiming to strengthen individuals physically and mentally by incorporating the fundamental values of ballet into fitness programs.
Primary Logo & Logo System
Military Pointe aims to promote the discipline and ethos of ballerinas, drawing inspiration for its visual identity from old pointe shoes—a symbol of hard work and commitment. Abstract, uniquely cut shapes derived from the tiptoes of worn pointe shoes form the foundation of this identity.
Instagram Feed
Landing Page
Branded Products
Thanks for staying until the end. I hope you enjoyed it! If you are interested in learning more about the creative process I followed for this project you can read the blog post here (written in Greek)! Ms